
Why does the Grand Prix d’Horlogerie de Geneve exist? The grand prize of the watch industry.
2>Here is the answer right away: Because it is a prize for tangible works. Something that remains. Something that changes a craft, that inspires, that has value, that is art and technology at the same time. And watches are things that make sense in our digitally disruptive times. Okay, sometimes they just look good, but hey, there’s enough unsightly in...